Heuristic evaluation is one of the most widespread methods when we want to quickly assess a website or app’s usability. A few experts, a set of predefined criteria, and you already have a picture of where users get stuck, what’s confusing, and what’s missing—without launching a long research project.

Patterns and reflexes have developed that I think are a major barrier to the development of digital services through audits, and many people are rightly reluctant to engage in any form of such a process.

User interviews allow us to gather a more comprehensive knowledge of the persona, i.e. the target group for a given product or service. It's a good idea to conduct such an interview when you want to explore the user's habits and past experiences, or to find out their thoughts on a UX product in progress or already completed.

Analyses and user surveys are essential points in UX design planning, as they provide real, user-level feedback for improvement.

Website analytics is very important as it helps to support other research findings with figures or visuals.

The existence of a style guide is essential in website design, as it ensures a specific, consistent look and feel for the client.

The truly outstanding digital products are backed up by in-depth research, in-depth interviews and a comprehensive survey of the market.