Challenge

• Product formats crowded one page, confusing buyers. CIKK_ WK REDESIGN

• Multi-step checkout stalled on mobile; drop-offs spiked. CIKK_ WK REDESIGN

• Three back-office systems (Salesforce, Navision, custom SSO) created brittle data flows.

  
  

Research & Insight

We ran usability tests on 15 target-sector professionals, mined analytics, and held joint workshops with Wolters Kluwer and LogiNet engineers. One finding stood out: “Customers often want something completely different from what owners imagine. We must see the whole flow through the user’s eyes.” — Csaba Varga, Project Manager.

Design Moves

1. Split variants into distinct SKUs – separate pages for book, e-book, SaaS licence and bundles; cross-links keep context.

2. Modern homepage hierarchy – product list surfaced above the fold so professionals hit relevant titles sooner.

3. One-page checkout – pop-ups removed, shipping costs upfront, basket always visible.

4. Mobile-first navigation bar – persistent bottom icon reveals order details in one tap.

5. Data-layer refactor – new sync logic turned former sub-variants into master products, aligning three systems.

Mobile conversion rate

Up 87 % year-on-year after go-live, nearly doubling sales from phones and tablets.

Average order value

Increased YoY; professionals added higher-priced bundles once variants became clearer.

Customer-support load

Ticket volume shifted from “how do I order?” to specific product queries, easing service pressure.

Lessons for Readers

• Clear variant architecture beats all-in-one pages for expert audiences.

• One-page checkouts still win—even in B2B niches.

• Early joint workshops with developers prevent costly data-layer rewrites later.