Branding

Creating the Ganz-Mavag logo was a fun and collaborative adventure. We started with brand personality workshops with the client to really nail down what Ganz-Mavag stands for, blending rich history with a modern twist. We looked into international best practices to make sure our design was top-notch and globally appealing.

We played around with several versions, tweaking and perfecting until we landed on the ideal logo. It was all about marrying tradition with a fresh style, ensuring it captured the brand’s essence. Each adjustment brought us closer to a design that felt just right.

One of the most interesting parts was crafting versatile brand assets. We took inspiration from the letter “M,” which mirrors the shape of railway tracks, to create visuals that fit any context. This approach ensures consistency across all platforms, seamlessly linking Ganz-Mavag’s legacy to its new, contemporary look.

Let's have a new website

The UI design process for Ganz-Mavag was a lively mix of creativity and planning. As we dove into visual concepts on Figma, we aligned it with branding efforts to ensure a digital-first approach. This way, the brand and interface stayed in sync throughout.

Mapping out the user journey and sitemap was all about making sure the target groups’ goals were front and center. We wanted the site to really resonate with users. With everything set, we jumped into Framer to bring the website to life. Designing most of it directly in Framer made things super efficient.

Launching the site was a breeze with Framer’s help, and we couldn’t be prouder. Flóra, our lead designer, and the team did an amazing job. We’ve created a sleek, modern space that nods to Ganz-Mavag’s heritage while looking firmly to the future.

Why Framer?

Working in Framer is incredibly effective for design-heavy projects like Ganz-Mavag, especially when there’s no complex business logic involved. Framer’s intuitive interface and robust design tools allow us to seamlessly create and iterate directly within the platform. This efficiency means we can focus on perfecting the visual and interactive aspects without getting bogged down by technical complexities. With its real-time feedback and easy prototyping, Framer lets us ensure every detail aligns with the brand’s vision, resulting in a polished, cohesive final product.