The quest

Auchan Hungary asked us to create the very first Hungarian Auchan Webshop in 2016. The goal: replicate hypermarket width while feeling as light as a convenience app. Since launch we have worked in an ongoing product partnership with Loginet Systems’ engineering squad, shipping releases every quarter.

Challenges

• Heavy catalogue – 30 000+ SKUs slowed search and navigation.

• Mobile pain – 55 % of traffic came from phones yet checkout drop-off was twice desktop.

• Legacy logistics – store-pickup and home-delivery windows changed hourly.

Research & Insight

We paired moderated usability tests with live GA funnels. Heatmaps revealed that users scanned offers first, then looked for a “trusted shortest path” to their regular basket. A memorable quote from a busy parent:

“I just want tonight’s dinner in the cart before the kids finish homework.”
Data confirmed the feeling: shoppers abandoned if the path exceeded 3 taps.

Moderated Usability Lab

Senior UX researchers ran task-based tests on desktop and mobile prototypes. Eye-tracking plus think-aloud exposed friction after the third tap. Findings fed directly into the backlog the same afternoon.

Lightning Wireframe Sprints

A triad—lead designer, UX strategist, Loginet engineer—sketched low-fi flows in Miro each morning, validated with stakeholders by lunch, and shipped clickable Figma drafts by day five. The cycle repeated until zero blockers remained.

Atomic Design System Build-out

We distilled every UI element into tokens (spacing, colour, type) and composed responsive components in Figma. Storybook hand-off ensured parity across web and native app, trimming front-end rework by 22 %.