What happens when decades of trust need a digital home?

KÜRT Consulting has advised family businesses and corporations in Hungary since the beginning. They train leaders, optimize operations, and guide companies toward agility. Their reputation preceded them—but their digital presence didn’t. They needed a modern brand and a lead-generation website that matched the caliber of clients already trusting them: Lidl, Auchan, Deutsche Telekom, OTP Bank, and 30+ others.

How do you modernize without erasing what made you credible?

• Established brand with recognition—modernize without eroding legacy trust.

• Complex service portfolio (strategy, leadership, operations, family business advisory) needed clarity.

• Lead capture for premium B2B audience required sophistication without friction.

• Designing for executives who won’t scroll twice

We paired brand identity design with strategic information architecture. The goal: make scanning effortless for time-pressed C-suite visitors while projecting depth and credibility. Flóra Farkas, our lead designer with a neuromarketing lens and 10+ years in product design, led the UI and brand work. Framer gave us the velocity to iterate on layout and interactions without engineering overhead.

The website balances progressive design with readability—numbered sections guide visitors through the firm’s methodology, client pain-point quotes anchor service descriptions, and a prominent client logo wall builds instant credibility.

Five decisions that shaped the final site

1. Section numbering system (01–05) — creates a visual rhythm and lowers cognitive load for executives skimming on mobile.

2. Client pain-point quotes as service anchors — each solution ties directly to a real business challenge, making abstract consulting tangible.

3. 32-brand client logo wall — social proof for cautious buyers; major names (Lidl, Auchan, Deutsche Telekom) remove perceived risk.

4. Bold orange CTAs against clean white/dark backgrounds — high-contrast conversion points (“Let’s start with an honest conversation”) that feel approachable, not aggressive.

5. Team photography with lightbulb motif — humanizes expertise while symbolizing insight—critical for trust-based consulting sales.
   
   

Did the new site actually change anything?

Brand Perception

Modern identity aligns with KÜRT’s progressive approach to management effectiveness without abandoning the heritage trust built over decades.

Lead Quality

Clear information architecture and pain-point-driven messaging attract qualified enterprise inquiries; visitors self-select based on methodology fit.

Content Leverage

Integrated blog and events section positions KÜRT as thought leaders, extending website utility beyond immediate lead capture.

What we’d tell anyone facing the same problem

Heritage brands need evolution, not revolution—preserve trust anchors while lifting execution.

For B2B consulting, clarity beats creativity—busy executives value scannable structure over visual flair.

Use client logos strategically—premium buyers rely on peer validation to de-risk high-ticket decisions.