A style guide helps you to visualise your product from the very beginning of the website design process. It is a detailed and documented concept that supports both design and development, and includes the graphic elements used on the site, such as colours, fonts, navigation elements and recurring motifs. The existence of a style guide is essential in website design, as it ensures a specific, consistent look and feel for the client.

One of the key elements of UX/UI product design is a style guide that summarises a logically structured design system, which provides a framework for subsequent design and can be used to indirectly improve and enhance the user experience on the website. The extensive style guide not only helps you to create the right content and effectively convey your individual ideas, but it also helps you to ensure a more professional appearance for your company or brand, in addition to more efficient time management.

In addition to the general benefits, there are other technical priorities of a well-constructed guide, such as providing a guide for web developers. By using the colour codes and UI components provided, it is easier to create CSS code that fits perfectly with your company's identity.

A professional guide specifies the font to use, the colour palette, the icons, images, UI elements, code documentation and the unique tone of voice. As far as typography is concerned, it should describe an arbitrary font set and the appropriate font size, with particular attention to headings and body text, with a view to the most comfortable readability. In terms of primary and secondary shades, it is also worth looking at the feelings evoked by the colours chosen, as they can influence the mood of users and their association with the brand, which can also affect conversion rates.

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The user's impressions are mainly made on the interface he or she uses, and these determine his or her subsequent consumer behaviour. The specific design elements and UI components of the interface, including the various buttons, fields, menu layouts, pop-ups, etc., play a crucial role in this.

The visuals, photos and illustrations that reflect the brand's identity, are a key component of visual communication and serve a similar function. A photo that authentically reflects the company's character and ethos is often more evocative than written content, and therefore more effective in reaching potential customers. When choosing images, it is also important to follow the style guide's colour references and possible display channels, taking into account compatible aspect ratios.

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Looking at what we have seen so far,

that a style guide is in fact a universal style manual and set of standards for the visual, written and formal presentation of a brand/product. It helps to effectively align the company's personality with the various design concepts and rules to be followed in their implementation.

Want to leave your mark on people? 22.design takes the burden of creating a style concept off your shoulders and gives your brand a memorable digital identity.

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